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Hi, I'm Genevieve Hall.  Innovative and empathetic product designer & leader with 10+ years of experience blending behavioral research, user-centered design, and scalable systems to deliver transformative solutions.

Let's look at some work together.

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Northwestern Mutual

The outcome of this engagement will be a strategic foundation for future implementation, content and design work, all toward the goal of connecting prospective clients to the advisors who can offer relevant products and services; and ensuring that existing clients can easily and efficiently access the content, tools and data they need to manage their lifelong relationship with the company.

My Role

I was the Lead User Researcher on the Digital Experience Strategy Project with Northwestern Mutual.

Main Goal

To that end, it has engaged Horizontal to do a deep strategic evaluation of its current digital properties and map a path forward.

GCI Discovery Project

Identify the best approach that lays the strategic foundation for a future, fully realized e-commerce shopping application. 

My Role

I was the lead UX Researcher on this project.

Main Goal

Define an experience for an MVP release of the ecommerce application. 

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REVEL

Dashboards are not for the faint of heart. In this project I had several user types to accommodate. 

My Role

I was the Lead User Researcher for the 6 week project.

Main Goal

Learn how families adopt smart home technology.

PROJECTS

I've also done user research and experience design for companies including:

Northwestern Mutual

Wellsfargo

Humana

GCI

Formica

Revel

Insite Software

Toro

Thomson Reuters

This is a picture of me.

I'm a fun maker. I believe in fun. It is imparative to make the best out of any situation.

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